William’s Den

Multi-award winning children's visitor attraction. Hand crafted play facilities, restaurant and homemade ice cream.
2013 - 2017
Start-up Consultant
William's Den is an innovative, indoor/outdoor adventure play facility with a huge hand-crafted indoor play Den. Children can play, connect with nature and enjoy homemade food prepared on site using fresh locally sourced ingredients.

The indoor play den offers massive interconnected tree structures with opportunities to climb, slide, swing, and enjoy water and sand play. The outdoor play areas include a 50 metre zip wire, timber climbing structures and an area of mountains and molehills with connecting tunnels. Traditional barns were converted to offer a bright and spacious restaurant with large wood-fired pizza oven and enticing icecream parlour.

Sam was engaged by estate owners Christian & Tor Carver to consolidate their ideas for an ambitious farm diversification project and then support the design, build and launch process over a period of 4 years. 

Sam worked closely with the family throughout the design and build of the facility which opened to the public in July 2017.  He then supported the first few months of trading as the project transitioned into a young business. The business has been a huge success and has attracted many prestigious national awards. 

Discover more at williamsden.co.uk

£5m farm diversification project, including new purpose-built barn, and traditional barn conversions
Multi-award winning visitor attraction; UK Farm Attraction of the Year, 2025
Supported the founding family with the project from incubation, through to delivery and launch

Project highlights

£5m
Capital investment
475m²
New eco-build barn
30
Acres of land diversified

This multi million pound project has been a long term dream and we couldn’t have done it without Sam's guidance, knowledge, professionalism and moral support. Sam has been the perfect ‘wing man’ and thanks to his vast experience with new ventures and diversification projects, we have now turned our dream into reality.

Christian & Tor Carver
Owners

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